Hi, I’m Nancy Soriano, an accomplished editor in chief and content creator who’s worked with and led top brands across the publishing and retail landscapes, such as West Elm and Country Living Magazine. I’m known for creating dynamic content and leading stellar teams that build community and drive revenue across channels. I offer a rare combination of digital and marketing expertise with content creation and execution. 

From print to e-commerce, live events to site experiences, I work at the intersection of creativity and strategy, developing and packaging compelling stories and campaigns for a seamless customer experience. I’ve been in front of the camera as on-air talent and behind, concepting lifestyle TV shows (A&E and DIY Network) and videos for e-commerce. 

As an editor, I approach projects through the lens of the audience: What do they need to know? What makes you distinctive? What is the most compelling way to package the information? And, what resources do you need to execute? Storytelling is at the heart of what I do: Whether that’s creating an integrated email campaign, conceiving a catalog, scripting a video or building teams that spark engagement, I create narratives that communicate brand differentiation to build community and increase revenue.

In my spare time, you can find me treasure hunting at flea markets, discovering new designers, perfecting my pie crust, or relaxing via needlepoint.  I live outside New York City with my family and many collections —including a good amount of vintage dinnerware, textiles and art.

Everyone has a story to tell. Let me help you tell yours.

NOTABLE